Discover how the interactive whiteboard is helping Bath Rugby’s players to improve their game

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Rugby may not be the beautiful game but it can be a thing of beauty to behold when it’s played by one of the world’s best teams.

But to play beautiful rugby requires a massive effort, a significant and well-thought-out strategy and an investment in great players, coaches, training programmes as well as the best facilities and infrastructure.

More than that, it requires a clear vision and a commitment to excellence and a willingness to pay close attention to every aspect of the club.

As you might have guessed by now, I love rugby. I also watch a lot of rugby. I see many parallels between the game and the world of work. I also see many parallels between a leading club like Bath Rugby and the best-run businesses and public sector organisations.

In my opinion, at the heart of both are a desire to build a sustainable competitive advantage and a clear understanding of what it takes to develop a high-performing team that can collaborate and work effectively and seamlessly to execute a winning strategy. Moreover, both types of organisation recognise that to be the best requires the right partner that can provide the tools, processes and the practical insights that help to create a winning culture.

To my mind, Ricoh’s partnership with Bath Rugby illustrates this type of partnership. It also illustrates the valuable role that communication services technologies can play in supporting an organisation’s efforts to collaborate, share knowledge and bring to life complex information in an engaging and impactful manner.

As Matt Powell, business development director at Bath Rugby, explains in a new case study published by Ricoh, effective partnerships are essential to delivering the club’s vision.

“Everything we do needs to be exceptional and to do that you’ve got to have effective partnerships,” he says. “We look to people for expertise whether that is on nutrition, psychology or IT and we have partnered with Ricoh to help give us an edge.”

Bath Rugby’s partnership with Ricoh covers corporate sponsorship and hospitality, business services and knowledge exchange.

Central to the partnership is the use of Ricoh’s technology including interactive whiteboards, projectors and multi-function printers at Bath Rugby’s training facility at Farleigh House.

Four of the interactive whiteboards are in use in training and analysis rooms to help players and coaches to collaborate by studying and analysing footage of a Bath Rugby game or the competition.

The boards enable the coaches to play footage of a match and to mark up key points on the screen to engage and interact with the players while they discuss tactics and ideas to improve play. The ideas set out on the boards can also be saved and emailed to the players and coaches.

As a rugby fan, I’m delighted that Bath Rugby is using the latest technology and techniques to enhance its coaching and player development.

I’m looking forward to the start of the new season in the autumn and to watching Bath Rugby use its competitive edge to good effect.

Read the case study to discover how Ricoh and Bath Rugby have teamed up to improve coaching and player development.

Ricoh Transform is no longer active. You can keep up to date with the latest thinking from Ricoh Ireland on our new blog, Ricoh Insights.

  • Graham van Terheyden
    Posted at 20:43h, 02 July

    Looks good to me.

    If only electronic whiteboards could at last replace flip charts. What’s the generic ROI?

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