Video conferencing can be the key to unlock collaboration

Video conferencing is increasingly becoming a commonplace method for employees to communicate in the modern workplace.

I believe that a significant factor in the adoption of video conferencing is the continuing evolution in the way employees work, collaborate and share information. For example, an increasingly mobile workforce and remote working is leading to some digitally advanced organisations looking to video conferencing as a means of maintaining and strengthening collaboration and engagement among groups of workers, no matter their location or their personal workstyles.

Video conferencing technologies, in turn, are also adapting to meet these new business requirements. For example, video conferencing has expanded from its early days of being a standalone room-centred technology to becoming an integral part of personal communications software on desktop and mobile devices.

Gone are the days of employees being tied to one physical office location/meeting room in order to be able to use video conferencing to collaborate with colleagues. Video conferencing now caters for employees working in multiple office locations or telecommuting from home.

Here are three ways that video conferencing is evolving to meet the needs of today’s digital workplace:

Cloud Based Connectivity

There will be an accelerated shift to cloud which will lead to a considerable slowdown in the on-premises web conferencing market, according to a report by Frost Sullivan.

I believe that cloud-based services make video conferencing easily accessible to anyone, anywhere – whether they are using video at a desktop, in a conference room, or over a mobile device. Changes occur frequently in dynamic business environments which can make it difficult to configure, deliver and support traditional on-premise video conferencing sessions on the fly.


Many video conferencing solutions have difficulty communicating with other video conferencing solutions, due to manufacturer differences, protocols (SIP/H.323), age and current network infrastructure set up.

Cloud solutions such as Cloud Based Virtual Meeting Rooms can provide the interoperability between different protocols, allowing everyone to communicate, whatever system or device they are using. Moving video conferencing to the cloud enables enterprises to hand these interoperability worries off to their cloud vendors to avoid being saddled with incompatible equipment.

Engagement and productivity

Video conferencing also allows for an increased number of participants to share the same information and to experience the same event at the same time no matter where they are located and which type of device they happen to be using, enabling a large group to exchange ideas and views in real-time.

Although email is still the primary means of communication among employees, video collaboration solutions are emerging as a powerful complementary tool. Collaboration applications and services can offer intuitive live-chat capabilities for direct messaging for groups and teams.

Moreover, the use of video conferencing has the potential to increase productivity and efficiency by reducing unproductive travel time, preventing meeting delays, creating shorter and more structured meetings and allowing for greater reach of a message.

Explore Ricoh’s Unified Communication Systems to find the right video conferencing solution for your organisation.

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